All in Psychology

A brilliant piece of marketing at the 2008 Olympics saw Elastic Therapeutic Tape come to prominence when Kinesio USA donated 50000 roles of their brightly coloured product (Kinesio Tape) to 58 of the participating nations. Before we knew it, athletes from around the globe were sporting strips of fluorescent tape on various parts of their bodies and Kinesio Tape leapt into the public consciousness.