All in Supplements

Recently on my daily bike ride into work I've noticed a particular advert on bill boards and bus stops. The advert is for Lucozades latest foray into the sports drinks market, namely a product they call FitWater. FitWater isn't just another plain old bottled water however. It is, what has become known in the soft drinks industry, as a functional water. Yes you heard it right, Functional Water! Hopefully you're already thinking what I'm thinking......

Secondary spend is a word that you'll hear banded about a lot by management in gyms and health clubs. It refers to the money members spend in addition to their monthly or annual subscriptions. This might include money spent on personal training in the gym, classes in the studio, treatments in the spa, food from the restaurant and various stuff from the club shop such as clothing and nutritional products. The latter can include anything from chewy bars to sports drinks but there's one word that's very common in much of what's available; and that's protein.